“What digital media hasn’t changed is people. We are still physical creatures that thrive on human contact and stimulation. Giving, receiving, and handling tangible objects remain deep and intuitive parts of the human experience. In the never-ending stream of two-way virtual communication, sending a direct sensory experience of your brand can mark a pivotal moment in the customer journey.”
Never in a million civilizations did we ever imagine ourselves forced into isolation and economically driven foreclosures resulting from an almost abolished demand-supply chain, especially given how far we’ve come scientifically and technologically, but we’ve worn the t-shirt, tore it, and now understand how essential relationship management is – especially in the business context.
To remedy the involuntary disconnect between brands and their customers and prospects; businesses and their employees, as well as between event organizers and their attendees, corporate gift campaigns have been adopted as a tit-for-tat approach to retention and expansion. That is, a give and take. No longer one-sided. Contrary to previous narratives, the buyer, employee, and attendee wear the chief’s hat and decide from the pool of many, from whom to buy, for whom to work, and what to attend. Therefore, brands and employers have the responsibility to showcase value by nurturing these relationships and offering rewards.
In this blog, we discuss whom businesses ought to target with corporate gift campaigns.
Existing Clients
Businesses can launch commemorative corporate gift campaigns to celebrate client milestones such as birthdays and anniversaries. Additionally, gift offers can be sent to clients when introducing new product offers and limited edition ‘percentage off’ specials. Moreover, clients can be offered rewards when partaking in review or referral campaigns.
Inactive Clients
Businesses are often faced with non-returning buyers who, though familiar with service and product offerings, opt for competing brands. To reignite such relationships, brands can offer rewards attached to repurchases, and possibly launch specials targeted at the clients, and as with existing clients, your business can introduce new products or communicate product improvements by sending gift invites to inactive clients.
Prospects and Leads
Businesses can influence buyer behavior by strategically launching corporate gift campaigns throughout the different stages of the sales funnel. Instead of launching generic brand awareness campaigns, businesses can offer sign-up rewards as simple as discounts, coffee, and experience vouchers. Moreover, you can engage more leads and improve your BDR and lead-gen response rates. Remember, they might ignore an email, but they won’t turn down a meeting invite with a gift!
Event Attendees
As the modern virtual event-based culture continues to grow, and the need for demo-based brand and service familiarization follows suit, businesses can take advantage of the trend by offering well-curated SWAG or non-branded gift boxes containing a variety of items to attendees, pre or post online or physical events.
Employees
Use corporate gifts as a tool to to reward employees for their hard work, celebrate milestones or make them feel special by sending them gifts on special occasions, such as birthdays or important holidays. When staff feels appreciated and seen, they reciprocate the energy and give their best selves to their work. Resulting in increased productivity and consequently, increased revenue.
Using Giftsenda Collections To Launch Corporate Gift Campaigns
Our gifting and direct mail platform provides ultimate access to a wide variety of specially curated gifts in more than 200 countries, coupled with intuitive automation tools and CRM integration. No matter how low level or executive the campaigns, you no longer need to spend hours on end looking for the perfect corporate gift items for the perfect occasions. The Giftsenda platform takes the admin out of launching well-curated gifting campaigns and allows you to spend time on what matters, your ROI-raising and retention strategies.
When a collection is selected, a link is created and the sender has the option of forwarding it to their recipients through email, on social media, or via a generic chat. By accessing the link, the recipient can access the gift options online, choose their preferred gift from the collection options and input their delivery address and date of delivery, reject the gifts altogether or choose to donate the value of the gifts to a listed charity. Additionally, gifts will only be charged against the sender’s account if the sender approves the accepted gift. This helps senders manage their spending more effectively by preventing unwanted spending.
Ready to get started with corporate gifting on a global scale? Book a 30-minute demo with one of our Gift Campaign Managers to see how our gifting platform works and to create an account.
