by Nolly Mngadi | Oct 24, 2022 | Marketing, Sales, Use-Cases
Since being founded in 1999, Salesforce has pioneered CRM, marketing, and sales tactics, introducing decentralized options that are IoT-based and not internal server-dependent. This has helped thousands of companies integrate inter-departmental efforts and forge...
by Nolly Mngadi | Oct 17, 2022 | Business, Marketing, Sales, Uncategorized
In the current business landscape, we hear the term ‘conversion rate’ quite often and interpret sales-focused data in line with it to improve our results. So, what is a conversion rate? Conversion rates depict the percentage of targeted leads that...
by Nolly Mngadi | Oct 17, 2022 | Marketing
With 64% of small businesses using email marketing to reach their targeted customers and 37% of brands looking to increase their email marketing strategy budgets to take full advantage of the growing trend, there’s no doubt that traditional marketing tactics...
by gs_site_admin | Aug 7, 2022 | Corporate Gifting, Marketing
The fact is, it takes buyers a mere moment to decide whether or not marketing messages appeal to them, and as a marketer you are always working to optimize your chances of your product catching the interest of a prospective customer. Personalization can reduce...
by gs_site_admin | Jul 21, 2022 | Corporate Gifting, CX, Marketing
Just as a name is to its bearer, so is a brand to a business. The methods used to create awareness and brand loyalty are as important as the brand itself. This can be attributed to the simple fact that business relationships are no longer built purely on the supply...
by gs_site_admin | Jul 18, 2022 | Corporate Gifting, CX, Marketing
After what seems like an eternity of silenced and interrupted human and commercial interaction since COVID lockdowns started in 2020, the world has finally started to embrace the “new normal” and is opening up to travel, events, and business-centered...
