Case Study: Using Gifts for Online Events

Case Study: Using Gifts for Online Events

Introduction  Events are an essential component of any marketing strategy. They are an opportunity to engage with customers and generate leads that can turn into prospective clients. But why is this one aspect of your marketing plan so valuable when there are so many...
Gifting Cheat Sheet: Gifts For Marketing

Gifting Cheat Sheet: Gifts For Marketing

The terms “marketing” and “sales” are often used interchangeably. In fact, some people may often think that the sales and marketing funnel stages are the same. However, these two aspects are quite different. Marketing teams are often tasked with generating awareness...