by Nolly Mngadi | Mar 14, 2023 | Marketing, Use-Cases
Welcome to the jungle that is the business world! In this fiercely competitive landscape, businesses must do everything possible to stand out and establish a unique brand identity that sets them apart. Effective marketing strategies are critical to achieving this,...
by Nolly Mngadi | Feb 5, 2023 | Marketing, Use-Cases
Introduction While marketing in all its glory and spheres plays a pivotal role in spreading brand awareness, it’s imperative for such efforts to align with the said business’s offers, revenue objectives, and ideal client persona profiles. This way, the...
by Nolly Mngadi | Jan 4, 2023 | Marketing
Over the past few years, it has become increasingly essential for businesses to rethink their traditional sales and marketing methods and redefine them in line with the current market – taking the modern buyer’s behavior into account. This includes looking...
by Nolly Mngadi | Oct 24, 2022 | Corporate Gifting, Marketing, Sales, Use-Cases
Since being founded in 1999, Salesforce has pioneered CRM, marketing, and sales tactics, introducing decentralized options that are IoT-based and not internal server-dependent. This has helped thousands of companies integrate inter-departmental efforts and forge...
by Nolly Mngadi | Oct 17, 2022 | Business, Marketing, Sales, Uncategorized
In the current business landscape, we hear the term ‘conversion rate’ quite often and interpret sales-focused data in line with it to improve our results. So, what is a conversion rate? Conversion rates depict the percentage of targeted leads that...
by Nolly Mngadi | Oct 17, 2022 | Marketing
With 64% of small businesses using email marketing to reach their targeted customers and 37% of brands looking to increase their email marketing strategy budgets to take full advantage of the growing trend, there’s no doubt that traditional marketing tactics...
