Discover how to choose strategic and personalized gifts for sales prospects with custom gift notes to go with them.
We’ve all heard the saying “It’s better to give than to receive”. And it may not seem like it but this is ever true when it comes to sales prospecting. To some it may seem counterintuitive to give something in order to make a sale because the whole goal of sales prospecting is to get more business.
Yet, a prospective client can greatly change the way they perceive your brand when you highlight certain areas of your business with a carefully selected corporate gift. A small, thoughtful gift can help open new doors, make genuine connections, and start conversations with potential buyers. In a recent study 70% of respondents thought that a uniquely picked gift will encourage them to do business with a company.
If you feel like you’re fumbling around in the dark when it comes to choosing gifts for sales prospects, let us shed some light on your troubles with 10 awesome gift ideas you can’t go wrong with!
What to Consider When Choosing a Gift for Sales Prospecting
Before you “add to cart” (whether physically or online), it will do you well to take into consideration a few important points that will help you be strategic about your gifting. A sales prospecting gift is sure to help your business get more leads, but you have to remain within a clearly defined budget. After all, you don’t want to overspend and land in the red financially. The average gift budget for sales-driven corporate gifts is $75–100.
Also, an overly lavish or expensive gift could be against company policy or appear unethical as many company personnel are not allowed to receive gifts over a specific dollar amount. With that in mind, it’s best that you consult the company policies before sending sales prospecting gifts to clients and remain within a reasonable budget. That doesn’t mean you’re limited to pens or a stress ball, you can still have fun with the idea. Moreover, if you have a client that is particularly valuable, splurging a bit will never be a waste of your efforts.
One way to add fun and creativity to your gift ideas for sales prospecting is to personalize the product. People love seeing their names on a beautiful gift as it speaks both directly and uniquely to them. So, add on a personal message, a name or even a special date to go the extra mile in your gift giving.
10 Gift Ideas to Highlight Your Brand (In A Smart Way)
According to HubSpot, more than 40% of sales people say prospecting is the most challenging part of the sales process.
No matter where you may be in the sales cycle, a well-picked gift can always have a great effect. When looking for a gift to make an impact and turn prospects into clients or customers, check out the suggestions we’ve got for you:
1. A Coffee Voucher
How about offering coffee vouchers that can be sent before or after a sales meeting or as an incentive for attending a webinar? You would have bought the coffee if it was in-person. Make them feel like you are willing to put the work in and pay for their coffee.
Personalized message: “Coffee is on us!”
2. A Gourmet Coffee Blend and Filter Set
Coffee is always a good idea, especially when it can be used in the workplace. If you know your client is a coffee drinker, give them a gourmet blend because coffee beans make an exceptional gift.
Personalized message: “We’ve been thinking about how awesome it would be to work with you. Sip on that idea!”
3. Beer Brewing Starter Kit
Whether it’s five o’ clock or not, chances are a beer brewing kit will come in handy. For all your beer-loving clients, a beer brewing starter kit will be a highlight.
Personalized message: “Home brew is better for you.”
4. Cocktail Gift Box
A cocktail gift box can be a fantastic way to add some fun to your prospective client’s day. To go the extra mile, don’t pick just any old cocktail, rather dig a little deeper and do some research to find out which is your client’s favorite drink and gift that. Good news is that Giftsenda offers a variety of cocktail and mocktail kits on our platform.
Personalized message: “For those days when you’ve survived a meeting that should have been an email.”
5. Cookies
Cookies are a firm favorite amongst most of us. Sweeten up the deal with a delicious snack that they can enjoy before, during or after the meeting. You can even take it a step further and send it in a branded box.
Personalized message: “Something to sweeten up your day!”
6. A Personalized Padfolio
If you’re like me and you thought you read a typo when you saw “padfolio”; you didn’t. A padfolio is essentially a case that has a notepad or legal pad on one side for notes and office supplies, like pens and a calculator, on the other. This gift is pretty much as useful as it gets!
Personalized message: “If my math is correct, you could be best client ever.”
7. A Gourmet Chocolate Box
…9 out of 10 people love chocolate. The tenth person is a liar, probably. Everyone loves chocolate, right? And you would think it’s because of the sweetness. But research shows that chocolate is loved because of the effect it has on the body and mind. In fact, it contains stimulants and chemicals that have an effect on your brain activity and heart rate, and leaves you feeling happier. Now is that not the perfect reason to use chocolate as sales prospecting gifts?
Personalized message: “We think it would be really sweet to do business with you!”
8. A Laptop Bag/ Carrier
Virtually everyone has a laptop these days. There are many reasons a laptop bag or carrier makes an excellent gift and you can personalize this gift for your sales prospect, add in your company logo in a tasteful way or both.
Personalized message: “If at first you don’t succeed, call it version 1.0!”
9. Wine
Wine is a nearly universally-appreciated gift. It’s an elegant choice and also a symbol of prestige and integrity. Also, nothing gifts quite like wine. You can send this corporate gift in a personalized box, a beautiful wine gift bag or on its own with a thoughtful gift note. Plus, there are so many options to choose from, you’re sure to find one that will suit every recipient’s palate.
Personalized message: “Cheers! Because life is too short to drink bad wine we sent you this. Looking forward to our follow-up meeting.”
10. A Snack Gift Basket
Great snacks are always a hit and these sales prospecting gifts can be tailored according to your client’s preferences. For those who are wise to count the calories, you can send a collection of healthy snacks. For those who enjoy the munchies without being too strict about the calorie counting, you can send an array of fun, tasty treats they enjoy, such as gourmet caramel popcorn or cookies. Our platform offers a wide variety of snack baskets to be sent internationally.
Personalized message: “Snack on this thought, partnering up with us will be a great idea!”
Let Giftsenda Help You Send Gifts for Sales Prospects Worldwide
With Giftsenda, you can make your sales prospecting campaigns simple and streamline the process with shareable gift links and email gift invites. Shareable gift links are sent, via your choice of platform, to your recipients. Once the link is accessed, the recipient can choose a gift from a specific list (chosen by you, according to a budget of your choice), in a short process that requires your authorization before it is finalized.
Gift links are a convenient way to send many corporate gifts to clients and prospects who are in different countries. They are also perfect because they don’t require you to know the delivery details of the recipients as this information is entered by the receiver of the gift.
And if you are serious about your sales prospecting strategies, you can use the reporting feature to evaluate your campaign and improve on areas that are less than ideal in your future efforts. Moreover, you can integrate your Salesforce or HubSpot CRM and Zapier to further streamline the process. If you always want to do your best, start a campaign with Giftsenda now; no subscription is required. We’re here to help you.
