In the competitive world of Sales, finding ways to stand out and create meaningful connections with prospects and clients is essential. Strategic gifting provides a unique opportunity to make a lasting impression, nurture relationships, and drive sales success.
In this blog, we will explore various instances where gifting can be used in Sales activities, focusing on direct mail, gift links, and email invites through the Giftsenda platform. We will delve deeper into each sending method and provide valuable tips and guidance to help you harness the full potential of gifting in your sales efforts.
Using Direct Mail For Sales Activities
Direct mail gifting involves sending physical gifts to recipients using their addresses and contact information. This approach allows for a tangible and personalized experience, leaving a lasting impression, especially if it comes as a surprise. Let’s delve into five impactful sales gifting use case examples for direct mail.
- New Prospecting Opportunities:
Incorporating a direct mail gift can make a powerful statement when initiating contact with potential prospects. Research their interests and preferences to curate a gift that resonates with them. For example, if you learn that a prospect is an avid coffee lover, consider sending them a premium coffee gift set and a personalized note highlighting how your solution can energize their business. This thoughtful gesture captures their attention and demonstrates your commitment to understanding their needs. - Meeting Follow-Up:
After a successful sales meeting or presentation, sending a direct mail gift as a thank-you gesture is an excellent way to reinforce engagement and express appreciation. Choose a gift that aligns with the recipient’s interests or preferences, showcasing your attentiveness and personal touch. For instance, if you discover during the meeting that the client enjoys hiking, consider sending them a high-quality outdoor gear item accompanied by a handwritten note expressing your gratitude for their time and interest. This thoughtful follow-up sets you apart and leaves a positive impression. - Deal Closure Celebrations:
Closing a deal is an exciting milestone worth celebrating. Sending a direct mail gift to commemorate the successful closure can solidify the positive experience and foster long-term customer loyalty. Tailor the gift to their industry or business needs to showcase your understanding of their challenges and aspirations. For example, if you’ve closed a deal with a technology company, consider sending them a cutting-edge gadget with a personalized message expressing your appreciation for their trust and highlighting your shared vision for future success. - Customer Appreciation:
Expressing gratitude to existing customers is crucial for maintaining strong relationships. Surprise and delight them with direct mail gifts on special occasions such as anniversaries, milestones, or holidays. Personalize these gifts based on each customer’s preferences and history with your company to make them genuinely impactful. For instance, if you know that a customer is an avid reader, send them a collection of top-rated business books and a heartfelt note expressing your appreciation for their continued support. By showing genuine thoughtfulness, you reinforce their loyalty and strengthen the bond. - Referral Rewards:
When a customer or contact refers a potential lead to you, acknowledging their support and incentivizing further referrals can go a long way. Consider sending a direct mail gift as a token of your appreciation. Choose a gift that aligns with their interests or preferences, reinforcing your established connection. Additionally, include a handwritten note expressing your gratitude and informing them of the referral reward they will receive. This gesture strengthens the existing relationship and encourages ongoing advocacy and referral activities.
Using Gift Links for Sales Activities
Gift Links are an integral part of the Giftsenda platform, enabling Sales professionals to send personalized gifts through a shareable link. Recipients can redeem a specific gift, or choose from a collection of gifts, after which they will be prompted to provide their delivery details. Let’s explore four impactful sales gifting use-case examples for gift links, and discover how you can make the most of this powerful tool:
- Virtual Event Invitations:
As virtual events become increasingly prevalent, enticing prospects or clients to attend can be challenging. To increase event registration and attendance, offer a personalized gift as an incentive. Tailor the gift(s) to align with the event theme or the recipient’s interests. For example, if you’re hosting a sales enablement webinar, consider offering a subscription to a leading sales training platform. This value-added offer enhances the registrant’s experience and boosts event engagement. - Webinar Follow-Up:
Following a successful webinar, leverage gift links to send a personalized follow-up email to attendees. Express your appreciation for their participation and offer a gift as a token of gratitude. For instance, if you’ve hosted a webinar on productivity hacks, you can offer a premium productivity app subscription or an e-book with actionable tips to help them maximize their efficiency. - Upselling/Cross-Selling Incentives:
Upselling and cross-selling present opportunities to provide additional value to your existing customers. Enhance these opportunities by offering gifts as incentives. Ensure the gift aligns with your additional value and resonates with the customer’s needs. For instance, if you propose an upgraded software package, offer an e-gift for a premium industry-specific training course to help them make the most of the enhanced features. This added incentive showcases your commitment to their success and encourages them to take advantage of the upsell or cross-sell opportunity. - Before a Sales Meeting:
Use gift links to create anticipation and build rapport with your prospect or client before an important sales meeting. Offer a personalized gift that complements the meeting’s purpose or enhances the meeting experience. For example, send them a coffee voucher and say “Looking forward to meeting with you. PS. Coffee is on us!” This thoughtful gesture demonstrates your understanding of their needs and creates a positive pre-meeting impression.
Using Email Gift Invites For Sales Activities
Giftsenda also allows you to send gift links via branded and personalized email gift invites, providing a seamless and convenient way to engage prospects and clients. Here are four impactful sales gifting use case examples for email invites for Sales.
- Exclusive Offer Introduction:
When introducing an exclusive offer or promotion via email, make it even more enticing by including a personalized gift experience as an incentive. You can create a gift collection from which your recipients can choose. Why not make a selection of cool branded swag and let them choose their favorite item? - Sales Meeting Confirmation:
After confirming a sales meeting with a prospect, reinforce their commitment and excitement by adding a personalized gift experience to the appointment confirmation email. Consider offering a digital gift voucher for a local coffee shop or a nearby restaurant. This gesture sets a positive tone for the upcoming meeting and shows your appreciation for their time and attention. - Deal Negotiation Follow-Up:
During the negotiation process, maintain momentum and build rapport by incorporating gifting into your email. You can opt for a customized mug accompanied by coffee sachets and coffee/ tea-time treats like cookies and crackers. This simple but highly thoughtful gift demonstrates your commitment to their success and showcases your expertise in navigating complex business discussions. - Account Onboarding: When welcoming new clients to your company, make their onboarding experience memorable by sending a personalized email with an onboarding kit containing wine or a gourmet treats selection, or add your brand to the mix by offering high-quality branded merch like hoodies, stationary, personalized power bank and Bluetooth speakers. Include a warm message expressing your excitement to work together and reinforce your commitment to their success. This thoughtful gesture creates a positive impression from the beginning of the client relationship.
Conclusion
Strategic gifting is a powerful tool for sales professionals to differentiate themselves, build stronger relationships, and drive sales success. By leveraging direct mail, gift links, and email giftinvites through the Giftsenda platform, Salespeople can make a lasting impact, express appreciation, and foster long-term customer loyalty. With Giftsenda as your trusted gifting companion, success is just a gift away.
