Ninety-six percent of digital marketers say that personalization advances customer relationships, and since recipients love receiving these items so much, they respond over 5x more often than the nearest direct marketing tactic, email.
Unlike day-to-day gifts that lean heavily on already-existing relationships and are often driven by the need to affirm and reciprocate, corporate gifts predominantly take the shape of relationship builders and are used as unconventional marketing, retention, and remedial tools. Whether you are looking to improve staff and customer loyalty, lure in new leads, or even reignite cold leads – a gift can do it all.
In this blog, we expand on the need for personalization when curating corporate gifting campaigns, offer tips on how best to personalize gifts without losing formality, and highlight how personalization can be achieved using our platform.
Why Is It Important To Personalize Gifts?
Corporations of all sizes and across different verticals are on a continuous search for innovative and all-around inclusive ways to increase brand awareness and sales. Offering well-thought-through corporate gifts instead of promotional and non-user-friendly items is the beat that gets the buyer dancing. Personalization is important because it helps put the spotlight on the business’s attention to detail, preference for superior quality, and focus on inclusions (demographic, culture, geography…) – the list goes on.
Moreover, personalized gifts make more of an impression on the recipient than generic branded gifts would. For example, if a valuable client with an avid interest in golf receives a set of high-quality, name-inscribed golf balls, or a pro-signed set of golf clubs as a gift from their vendor, they’re more inclined to talk about the brand to anyone who’ll listen, and the business’ chances of prompting further buy-in from the client increase significantly. Personalization isn’t necessarily about the gift and its value, but the effort and intention.
How Can You Personalize Gifts For Better Impact?
Personalization is not synonymous with informal or too personal – the term simply relates to the relevance of the gift and how it elevates or improves the connection between the giver and the recipient. The item/s in question is meant to trigger a kind of fondness on the recipient’s side and not entirely represent the sender. So, while SWAG items increase brand awareness, they aren’t instrumental when trying to personalize the user’s experience. Personalized gifts ought to:
- Appeal to the recipient on an interest, preference, cultural, and familiarity level.
- Pleasantly remind the recipient of the giver
- Be useful and of a high quality
- Have a personalized message or aspect such as an inscription of their name
Are you familiar with your recipient’s diet restrictions? Offer them an edible gift basket with treats that adhere to the said diet. Has one of your clients mentioned what an avid reader they are? Get them a few well-themed books. Personalization is about creating a memorable experience for the recipient.
How Can You Personalize Gifts With Giftsenda?
From gift items to baskets and branded SWAG, Giftsenda offers a wide variety of personalization tools that can all be accessed through our platform. Depending on what your gifting objectives are, our well-versed gifting experts can assist as follows:
Gift item sourcing: Have a specific item in mind? Our gifting agents can source and send gifts in line with your brief.
Wide variety of gifts for all: Choose from 1000s of corporate gifts in our catalog to find a unique gift for the recipient to make a lasting impact. This will demonstrate your thoughtfulness and show the importance you place on the relationship you hope to develop with the gift recipient.
Personalized Messaging: With Giftsenda, you can send a personalized message based on your ABM research, enabling you to craft a well-thought-out message focused on the recipient’s business, interests, or needs.
SWAG items: Add that personal touch to your gift campaigns by adding your branding to items such as clothing, cups, stationery and so much more. Our team can assist you with SWAG campaigns in various countries. All you need to do is submit your request and we will find suppliers and deal with the logistics to provide you with a seamless experience.
Free-choice gifting: Not sure what gift to send to a prospect or lead? Increase the chances of your recipient finding something that they love by using a gifting link with a collection of gifts that they can choose from based on a price range or theme. Using our gifting platform, you can send gift offers via email or shareable gift links without the need for actual home addresses. This way, a sense of formality is preserved, and recipients can decide where these are to be delivered.
Things To Keep In Mind When Personalizing Gifts
Even between businesses, some elements differentiate one entity from another. For instance, a manager in the general entertainment industry would appreciate a witty and comical gift, but we can’t say the same about a director of a bank, given the need for formality. Even with gifts that align with a particular industry, there’s a thin line between what’s appropriate and what isn’t. To help you decide better, here are some questions to ask yourself before signing off on a personalized gifting campaign:
- Who is the intended recipient?
- What is the recipient’s role in the company?
- Are you aware of their personal preferences?
- What is the purpose of the gift?
- When is it appropriate to send the gift?
- What message will you add to the gift?
Ready to get started with corporate gifting on a global scale? Book a 30-minute demo with one of our Gift Campaign Managers to see how our gifting platform works.
