Welcome to the jungle that is the business world! In this fiercely competitive landscape, businesses must do everything possible to stand out and establish a unique brand identity that sets them apart. Effective marketing strategies are critical to achieving this, enabling companies to create compelling campaigns and build strong relationships with their target audience.
Did you know that a recent study found that a whopping 86% of consumers consider personalization when making purchasing decisions? This highlights the importance of businesses prioritizing customer-centric marketing tactics that cater to their audience’s unique preferences and needs. By leveraging social media platforms, analyzing consumer data, and engaging with customers through targeted content marketing, businesses can foster brand loyalty and establish a competitive edge beyond just product or price.
But wait, there’s more! It’s about more than marketing to new customers. Establishing robust relationships with customers and partners is essential for long-term success. That’s where strategic marketing gifts come in! According to research by the Advertising Specialty Institute, 81% of recipients keep promotional products for over a year, leading to increased brand recognition and recall.
This blog delves deeper into aspects that need to be considered in order to develop successful international marketing strategies while incorporating corporate gifting. We provide gift ideas that can help businesses positively impact the global market and explain how Giftsenda can aid in creating effective international marketing plans through corporate gifting.
What Are Marketing Gifts?
Sending marketing gifts is an effective strategy that can yield significant business returns. They enhance brand recognition and loyalty while building and strengthening relationships with clients, leads and partners. These gifts are carefully selected to reflect the company’s brand image and values and are sometimes personalized with the company logo or special message.
According to a recent survey by the Promotional Products Association International, 81% of recipients of promotional products like corporate gifts remember the name of the company that gave them the gift.
The strategic use of corporate gifts can help a company stand out in a crowded market and differentiate itself from competitors. These gifts can be part of a broader marketing campaign or presented on special occasions like holidays or company anniversaries.
The Difficulties Of Sending Gifts For Marketing Worldwide
Sending marketing gifts worldwide can be challenging for businesses, especially those operating globally. Companies may need help with geographical issues such as language barriers and cultural norms, making it challenging to select appropriate gifts that resonate with the recipient. A recent survey found that 45% of global marketers need help tailoring marketing gifts to local cultures and traditions.
Customs limitations can also pose problems for businesses sending marketing gifts overseas. Each country has its own import and export regulations; failing to comply with them can lead to significant delays and costs. Some countries restrict certain products or materials, while others require specific documentation or certifications.
Hidden over-border shipping fees are another challenge businesses may encounter when sending marketing gifts worldwide. Shipping and handling charges can vary greatly depending on the package’s destination, size, weight, and shipping method, making it challenging for companies to budget for international gift-giving campaigns.
Moreover, the administrative burden of managing international gift-giving campaigns can be overwhelming for businesses, especially those with limited resources. The process can be time-consuming and complicated, from selecting gifts to managing shipping logistics and dealing with customs clearance. According to a recent survey, 60% of marketers cite time consumption and heavy admin as significant challenges when sending marketing gifts worldwide.
Giftsenda enables businesses to track their gifting activity and determine ROI while solving all the logistical issues of international sending and ensuring the personalization and cultural appropriateness of gifts. Sounds good, right?
In summary, businesses must understand the everyday difficulties when sending marketing gifts worldwide, from geographical issues to customs limitations, hidden over-border shipping fees, and heavy administrative burdens. However, a corporate gifting platform like Giftsenda can help businesses overcome these challenges and ensure successful global campaigns.
How To Choose The Right Gifts
- Relevance: Your chosen gifts should be relevant to your audience and align with your brand image. According to a survey by ASI, 42% of recipients say that relevance is the most critical factor when considering the value of a promotional product. So, take the time to understand your audience’s needs and preferences and choose gifts that resonate with them.
- Quality: The quality of the gift reflects the brand’s quality. Low-quality gifts can harm the brand image and can even be seen as insulting. On the other hand, high-quality gifts can convey the message that the brand is committed to excellence. In fact, a study by Promotional Products Association International found that 71% of recipients say they feel more favorable about a brand after receiving a high-quality promotional product.
- Utility: Gifts that have a practical use are more likely to be kept and used by the recipient. This can lead to increased brand recognition and recall.
- Branding: The gift can feature the company logo or branding if required. This ensures that the gift is associated with the brand and serves as a constant reminder of the company. A study by the British Promotional Merchandise Association found that 66% of recipients can remember the brand’s name on a promotional item they received within the last 12 months.
- Cost: While choosing high-quality, relevant gifts is important, keeping the cost in mind is also essential. Gifts that are too expensive can be seen as an attempt to buy a business or can create awkwardness. Conversely, too cheap gifts can be seen as a lack of effort or appreciation. It’s essential to strike a balance and choose gifts within the company’s budget while still meeting the other criteria.
By considering these factors, businesses can choose gifts that the recipient appreciates and help promote the brand and build lasting relationships.
What Are The Best Gifts To Send For Marketing?
Accessories: Accessories make great corporate gifts as they are practical, useful, and can be customized to fit the recipient’s taste and preferences. Accessories can also be branded with a company’s logo or message, making them an effective marketing tool. A portable desk organizer is an example of a great accessory gift.
Stationary: Stationery is a classic corporate gift that is practical and versatile. Whether given as a gift to employees or clients, stationery can be customized to fit the recipient’s needs and preferences. Why not send a lovely pen set? They’re instrumental (which makes them memorable because in sight, in mind), practical, and can easily be personalized to keep your brand in mind whenever a purchasing need arises.
Tech Gifts: With so many people working remotely or on-the-go, tech accessories such as phone cases, charging cables, and wireless earbuds are always appreciated. A premium solid wood wireless charging block is a great gift. Portable, essential and a great idea for customers on the move. There is no cabling hassle or port restriction, just a convenient way to power up one’s devices. An excellent marketing gift if you ask us.
eGift Cards: These are an excellent choice for international prospecting because they allow you to break down geographical barriers and deliver a gift that can be enjoyed anywhere in the world. With eGift cards, you can give your clients, partners, or employees the flexibility to choose their gift, making it a user-friendly and personalized experience for them.
SWAG: When breaking into the international market and creating mass brand awareness, SWAG corporate gifts can be your secret weapon. From custom apparel to trendy accessories, SWAG gifts are highly effective in promoting your brand and leaving a lasting impression on your potential customers. With the proper selection of SWAG gifts, you can strongly impact the international market and build brand loyalty that transcends borders.
Gift Baskets: Corporate gift baskets are a popular way for businesses to show appreciation for their clients, customers, or employees. These gift baskets are typically filled with an assortment of items that are carefully chosen to appeal to the recipient’s interests and needs. You can find many gift baskets to send internationally on our online shop or we can help you create a custom gift basket to send as a one-time project.
How Can You Send Marketing Gifts Using Giftsenda?
Save time and streamline your efforts with Giftsenda’s international corporate gifting platform. Our platform provides access to various carefully curated gifts in over 200 countries, intuitive automation tools, and CRM integrations. Our catalog boasts 1000s of gift options and a wide variety of gifting services. For those who only send gifts now and then, we provide once-off gift campaigns, or for regular gifters, we have platform subscription options.
With Giftsenda, you no longer need to spend countless hours searching for the perfect corporate gift items, sourcing addresses, and managing delivery processes. We handle administrative tasks, free you to focus on your core business activities.
In addition to saving time, using an international corporate gifting platform like Giftsenda has other benefits. By centralizing your gifting efforts, you can maintain consistency across all your campaigns, ensure compliance with local regulations and customs, and avoid the risk of miscommunication or cultural faux pas.
So why wait? With Giftsenda, you can easily send marketing gifts to your international contacts, boost brand recognition, and drive business growth. Book a demo today to find out more.
In conclusion, sending marketing corporate gifts abroad is now one of the most effective ways to boost brand recognition, increase customer loyalty, and drive business growth. With the rise of psychology-based marketing, it’s clear that appealing to basic human faculties can make a big difference in the success of your campaigns.
At Giftsenda, we understand the power of corporate gifting, and we’re here to help you make the most of it. Whether you’re looking to launch an entry-level or executive marketing campaign, Giftsenda has everything you need to send marketing gifts abroad and build strong relationships with your clients and prospects.