If you are looking for a way to make your corporate gifting efforts on a local and international scale more efficient and cost-effective, you should consider using the automated gifting tools that can be found on a gifting platform.
The introduction of corporate gifting as a relationship management tool means businesses can increase their chances of attaining and retaining the attention of their recipients. What’s more, gifting platforms such as Giftsenda, provide businesses with automated gifting tools to solve issues with address collection and gift options worldwide. These tools can help take the hard work out of the process while also making it more cost-effective and efficient. The result? Increased sales funnel activity, employee retention and improved ROI.
Join us as we dive into the different advantages to automating your corporate gifting process with a platform.
- Make gifting more efficient
- Automated gifting makes personalization easy
- Scaling campaigns with automated gifting
- Automated gifting is a sustainable practice
- The future of corporate gifting
Make Gifting More Efficient
Automation was once the future, but it is now the present. Why complete the job yourself when it can be so much easier.
Giftsenda offers many features that allow users to have the most efficient gift sending process possible. With the help of our digital gift invites you can create campaigns filled with many recipients (in various locations) – no need to send gifts one at a time. The platform also allows you to track and monitor these campaigns to measure your progress and ROI.
Automated Gifting Makes Personalizing Gifts Easy
Giftsenda’s automated gifting tools, such as shareable gift links and email gift invites are there to help you if you are unsure about what to send, but you can also send specific gifts if you like.
Gift invites allow your recipients to choose their own gifts from a selection of gifts based on your budget or pre-curated gift collection; or claim a specific gift. What’s more, you can personalize each invite with a special message with minimal effort. They also collect their delivery details of your recipients for more accurate sends.
While email gift invites are delivered with custom branded emails, you can share a gift invite link with recipients on the platform with which you prefer to communicate – whether its LinkedIn or WhatsApp. This is great for rewards and prizes.
Throughout the gifting process, you will be able to see which gifts are being received well and which are not until you truly discover a recipient’s preferences. You will literally have a history of all the gifts you ever sent to each individual recipient.
Tip: If you are sending bulk direct mail gifts, you can use this history to discover the most popular gifts amongst all recipients, increasing the chances that your recipients will enjoy their gifts.
Scaling Campaigns With Automated Gifting
An important aspect of automated gifting is scalability and consistency. Automating the gifting process will allow you to increase your output as your business grows.
Manually add / sync people to your pool of recipients as you gain new clients or employees or automatically add them into your existing workflows on your CRM or HRM. Yes, you read that last bit right. Gifting platforms can often integrate with your CRM, for truly seamless gifting. We offer integrations with HubSpot and Salesforce and many more.
You can also slowly increase the size or number of gifts a recipient gets as your financial capacity increases. In terms of consistency, automation will allow you to send gifts at similar times throughout the year, as well as give recipients a reasonable expectation of when they will receive their gifts.
Listen to this podcast episode of The Gifting Game for some great ideas on automated gifting campaigns. We take a look at a few ideas you can use to create a positive brand image and increase ROI through automatically triggered gifts.
Automated Gifting is a Sustainable Practice
Automated corporate gifting can have a significant impact on sustainability by enabling companies to reduce waste and promote sustainable practices. By utilizing automation, companies can streamline the gifting process, reduce the amount of packaging materials used, and minimize the number of shipments required.
Another way that companies can use automation to reduce waste is by implementing the use of eGifts. Digital gifts can eliminate the need for physical packaging, shipping, and transportation, resulting in a reduction in carbon emissions and waste. Additionally, digital gifts can be customized and personalized to meet the recipients’ preferences, resulting in a more thoughtful and meaningful gift.
The Future of Corporate Gifting
As gifting platforms continue to automate the overall process, gifting on a local and international level will become even more streamlined and efficient. Gifting platforms like Giftsenda make the process simple for users, whose responsibilities are minimal – all they have to do is set up campaigns – the Giftsenda team will do the rest. This allows companies to gain the many benefits of corporate gifting without having to do much work.
