Foster customer relationships: Gifting is an effective way to show appreciation to your customers and build stronger relationships. A recent study showed that 70% of customers feel valued when they receive a gift from a company, and 80% are more likely to do business with that company in the future.

Boost brand awareness: Branded gifts can be a marketing tool by promoting brand recognition and increasing visibility. According to a survey, 85% of people remember the name of the company that gave them a gift, while 80% can recall the product or service the company offers.

Attract new customers: Offering gifts with a purchase or as part of a promotion can attract new customers and increase sales. Studies indicate that 72% of customers are more likely to recommend a brand that offers gifts with purchase, and 73% of consumers are more likely to purchase a product or service if they receive a gift.

Stand out from the competition: Gifts can be a powerful differentiator and help your brand stand out. Research shows that 61% of customers have a more positive view of a brand after receiving a gift, and 58% are more likely to purchase from that brand in the future.

When it comes to selecting the perfect gift for your audience, it is crucial to take various factors into account. Here are some expert tips to help guide your decision-making process:

• Audience Interest Assessment: An essential step is to assess your audience’s preferences, likes, and dislikes. This will help you determine what gifts they find most useful, valuable, and enjoyable. For example, if your target audience comprises technology enthusiasts, you might want to consider branded phone accessories or portable chargers as viable gift options.

• Brand Value Alignment: Your brand’s values and messaging play a significant role in your gift selection process. Therefore, choosing gifts that align with your brand values is essential to reinforce brand awareness and loyalty. For instance, if your brand values sustainability, you might consider environmentally friendly gifts like reusable water bottles or tote bags made from sustainable materials.

• Personalization Strategy: Personalizing your gifts can help create a lasting impression on your audience. Adding a personal touch, such as a handwritten note or personalized packaging, can help make the gift more special and memorable, boosting customer loyalty and brand advocacy.

• Occasion-Specific Considerations: Finally, it is essential to consider the occasion or reason for the gift. This will help you determine the most appropriate gift to send. For instance, if you send a thank-you gift after a meeting, you might consider something small and practical, like a branded notebook or pen.

Stationery:

A practical and versatile classic corporate gift.
Customizable to fit the recipient’s needs and preferences.
Suitable for employees or clients.
Examples: personalized notepads, pens, letterheads, envelopes, desk calendars.

Tech Gifts:

Great for people working remotely or on the go.
Useful and appreciated accessories.
Examples: phone cases, charging cables, wireless earbuds, wireless charging blocks, and smartwatch stands.

eGift Cards:

Flexible and personalized gift option.
Allows the recipient to choose their gift.
Examples: Amazon, iTunes, Starbucks, Uber, Airbnb, and online retailers.

SWAG:

Effective way to promote your brand and leave a lasting impression.
Customizable to reflect your brand identity and values.
Examples: custom apparel (t-shirts, hats, jackets), trendy accessories (tote bags, water bottles,

Gift baskets:

​​Help to maintain business connections
Provide a personalized touch to gift-giving
Allow for customization and flexibility in selecting items for the basket
Showcase the company’s brand and image
Serve as a cost-effective and practical option for gifting in bulk.

Free Gift with Purchase: The distribution of complimentary gifts with a minimum spend or specific product/service purchase is a classic marketing maneuver that has proven highly impactful. According to a study by The Point of Purchase Advertising International, nearly 82% of shoppers would choose to purchase from a store offering free gifts.

Referral Programs with Gift Rewards: A referral program that offers an enticing gift as an incentive can stimulate your customer base to promote your brand to their acquaintances. This can be an excellent strategy to attract new customers and increase sales. Research conducted by the American Marketing Association found that referral marketing programs could increase customer lifetime value by 16%.

Occasion-based Gift Giving: Celebrating milestones with customers, such as birthdays or anniversaries, by gifting them can foster a sense of loyalty and improve customer retention. According to a study by Experian, personalized emails with birthday incentives yield 342% higher revenue per email than a generic promotional email.