The Psychology of Sending Gifts: The Business Strategy Behind Corporate Gift Campaigns

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In a recent survey, 43% of respondents stated that improved relationships are the main advantages of corporate gifting and over 80% of corporate gift buyers reported improved relationships with clients and employees. This, in turn, can result in better conversion rates and increased revenue. But how? To understand why gifting would have such an astounding impact on business relationships, we delve into the psychological impact of gifting and why your business should use gifting campaigns as ROI enhancers.