In this podcast episode of The Gifting Game we cover everything you need to streamline and optimize your holiday gifting campaign.
Transcript:
Greetings to all you amazing listeners, and welcome back to another episode of The Gifting Game – the podcast dedicated to providing you with tips and insights on all aspects of corporate gifting. In today’s installment, we’re diving deeper into a timely topic you’ve probably anticipated. Yes, you may have guessed it – it’s holiday gifting. And this is especially pertinent given that Thanksgiving and Christmas are almost upon us.
Let’s dive right in, shall we?
Now first things first. Why is holiday gifting important and necessary in the corporate world? After all, it seems more like a personal tradition rather than a business one. Not true, actually. Holiday gifting is as much a business transaction as any other. Similar to expressing affection to your friends and family through gifts during the holidays, the principle applies in professional relationships as well. Sending a holiday gift to clients, colleagues, business partners, employees, or remote workers is a thoughtful way to strengthen and solidify your professional bonds.
We understand that selecting the perfect holiday gift can sometimes be challenging, which is why we’ve compiled some valuable advice and gift ideas to guide you through the process. There are countless ways to express gratitude, but few are as effective in reinforcing professional relationships as thoughtful corporate gifts. Statistics show that around 80% of companies believe corporate gifting delivers a positive ROI and builds lasting relationships with business associates. That is why the stats go on to further reveal that small to mid-sized businesses allocate approximately 3 to 5 percent of their annual budget to corporate gifts, with 70% of companies sending their gifts during the holidays – particularly in December.
Sending gifts during the holiday season is a fantastic opportunity to reconnect and remind your business contacts of their importance to you. It also demonstrates your commitment to the relationship and your willingness to prioritize it. There is a growing trend toward personalized and sustainable gifts, with around 55% of businesses opting for eco-friendly gift options as a display of their vested interests and business ethics.
Even so, choosing the right holiday gift for a corporate recipient isn’t always straightforward, especially when you don’t know much about the individual’s preferences. However, there are strategies to uncover useful information about your recipients. You can explore their social media profiles, send out surveys to gauge their interests, or utilize services like Giftsenda, which allows you to send a gift link offering a selection of items for them to choose from. This method is incredibly convenient, as you can select your preferred messaging platform to send the link, and the recipient provides their own delivery details, simplifying the process considerably.
Another useful option would be to opt for practical and functional gift ideas. These are often considered the best because they offer real value to the recipient. When a gift serves a purpose in someone’s daily life or their work life, the gift becomes more than just a token; it becomes a tool that they can rely on, making the giver’s gesture memorable each time the gift is used.
Practical gifts are furthermore appreciated because they demonstrate thoughtfulness and an understanding of the recipient’s needs. Unlike decorative or purely symbolic gifts, practical items are less likely to be set aside or forgotten, ensuring that the gesture is both impactful and enduring. Additionally, useful gifts tend to transcend trends and preferences, making them suitable for a wide range of recipients, thus reducing the risk of giving something that may not be well-received.
And with that said, We hope we’ve provided you with clearer insights on how to approach holiday gifting for your corporate connections and highlighted the benefits of leveraging this form of marketing. Above all else, we hope we’ve offered you some real food for thought.
That wraps up today’s episode of The Gifting Game. May your holiday gifting be as unique and special as the snowflakes of the festive season. Until next time, always be gifting.
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