Find out everything you need to know about choosing a corporate gifting service – from the features to other important aspects to consider.
As a company it is important to differentiate yourself from your competitors and perfect every element of your business strategy. From recognizing your employees hard work and dedication to fine-tuning factors that influence customer perception; one successful initiative to explore is corporate gifting. And the best way to optimize your efforts when doing so is with the use of a corporate gifting service.
What is a Corporate Gifting Service?
A corporate gifting service is a service that handles the various types of corporate gifting your business needs. From employee recognition and client appreciation to customer loyalty and more. The service takes on the burden of finding the best-suited gift for your recipient (or you can choose this for yourself!) and ensures your gift is always meaningful, thought and on brand. This service also handles the curation, packaging, logistics, delivery and everything needed to make your gift campaign successful.
How Do Corporate Gifts Benefit Your Business?
Receiving a gift is a highly powerful experience. So is giving one. For your business, the benefits of corporate gifting are innumerable. For example, statistics show that at least 85% of consumers recalled a brand after receiving a wearable promotional item from the company.
Take a look at more benefits associated with professional gifting:
- It can assist with building a strong business connection and fostering established business ties.
- It can assist with creating brand awareness through branded promotional items.
- It can assist with reinforcing brand retention by giving tangible, practical times that can be reused and kept.
- It can help increase customer loyalty.
- It can help increase employee engagement, retention and dedication.
The end goal of this strategy is not simply to give a gift, but rather to create a connection between the giver and the recipient, creating a positive association with the brand. After all, it’s all about creating a human touchpoint with those who are important to your business.
How Much Money Do Companies Spend On Corporate Gifts?
According to a Reachdesk research survey, about 77% of employees associate the value of a gift to the appreciation or recognition they feel. In contrast, ecommerce businesses have reported 35% of their revenue comes from the top 5% of repeat or loyal customers. Furthermore, most companies spend on average 1-2% of their annual revenue on client gifts.
But how much is too much (or too little) when business gifting? And how do you find that sweet spot?
When sending a gift to an employee to show a little appreciation or a customer for their long standing loyalty, a $10 gift may do the trick. But, an average of $50 is often required for the most impact. For a valuable client, creating the touchpoint with a $50 – $80 gift may be more appropriate but if you’re celebrating a special occasion or milestone; you may want to consider bumping up the budget to $150 – $200.
While there may not be a one-size-fits-all solution to generating the perfect gifting budget, it may serve you well to take into consideration the practices of your competitors and industry norms. While you may not want to copy them, it can be wise to use these to better understand the average price point of a corporate gift and use this as a benchmark. Most importantly, it is important to understand that the power of a thoughtful gesture – that does not require a large financial investment – should not be underestimated in fostering a strong professional relationship.
How To Choose A Corporate Gifting Company
Choosing the right corporate gifting service can be a little difficult given the number of options available. But it’s as easy as aligning your business needs with the services offered by the gifting company. For example, if you have recipients in a number of different countries, an international gifting service would be the most appropriate in order to minimize the logistical cost and other expenses associated with sending gifts globally.
Moreover, the size of your gifting campaign needs to be aligned with the scalability of the service. Whether you’re sending a gift to a single recipient or to multiple recipients, the requirements of your campaign ought to be perfectly matched to the features of the corporate gifting platform. In addition, the frequency of your gifting strategies should also be taken into account when choosing a gift platform. For example, if you require only a few gifts to be sent once in a while, using a subscription-based corporate gifting platform may not be required.
How Does Our Corporate Gifting Service Work?
The Giftsenda platform is ideal whether you are an occasional gifter or a more frequent one. There is no subscription required but if you have more ongoing gifting campaigns, you may benefit from our subscriptions services that offer discounts, more flexibility and added benefits of regular gifting. A global gifting campaign is also easy with Giftsenda. We source gifts locally and have over 200 countries to which you can send them to, with minimal shipping fees.
We offer various sending methods – depending on the recipient info that you have available. You can send gifts with no details by using links, via email gift invites or via direct mail. If you need to scale your gifting campaign, gift links can be communicated over any messaging platform of your choice and allow your recipients to provide delivery details and choose gifts.
To further streamline your strategies, you can integrate the Giftsenda platform with your most used apps, such as Salesforce, HubSpot and more for efficient data transfer and automated workflows. Happy with what you see (or read!) click here to start a campaign today. No subscription required!
