Discover innovative ways to use personalized fintech user rewards to tailor individual user journeys to drive loyalty and engagement.
Key takeaways:
- Tailoring rewards to individual financial behaviors, such as cashback, bonus stocks, or waived fees, helps turn casual users into long-term customers while fostering trust and brand loyalty.
- Strategically placed incentives encourage users to adopt beneficial financial behaviors, such as automating savings or exploring new features, ultimately increasing their lifetime value with the company.
- Whether in digital banking, cryptocurrency trading, or investment apps, personalized incentives can enhance user experiences, reduce friction in onboarding, and create motivation for continued engagement.
- By integrating with CRM systems and automation tools like Zapier, Giftsenda enables fintech companies to efficiently send personalized gifts and implement journey-based rewards, enhancing customer satisfaction and retention.
When it comes to the world of fintech, every click, tap and swipe tells a story. In fact, the relationship between customer or client and business is the financial equivalent of a first date. It all begins with not knowing what to expect but also with the hope of a long term relationship (professional, of course.) The client’s journey is often one that can be filled with hesitation but tailoring personalized fintech user rewards to the customer’s journey can help them be ready or committed to embracing their financial future with your company. In this blog we’ll unravel these journeys and tell you how you can tailor fintech rewards one step (or one push notification) at a time.
Why should you leverage personalized fintech user rewards?
Tailoring fintech rewards to individual buyer journeys isn’t simply a nice touch, it can be a real game-changer. Whether it’s a young investor cautiously making their first trade or a budget-conscious user embracing the art of saving, the fact is: acknowledging and appreciating client relationships can turn casual users into loyal customers. When a user sees a reward that fits seamlessly into their financial behavior, be it a cashback on a category they frequently spend in, bonus stocks for engaging with an investment platform, or waived fees for consistent payments, they’re far more likely to stay engaged.
But beyond engagement, personalized fintech user rewards can influence habit formation. A well-placed incentive nudges users toward behavior that benefits both them and the fintech company, whether it’s automating savings, exploring new features or the like. Over time, these rewards shape user behavior in ways that foster deeper relationships, strengthens brand loyalty and increases lifetime value. The business connection between client and company is built on trust, and nothing builds trust faster than a reward that feels tailor-made for the individual.
Use cases in fintech for a tailored rewards program
Here are a few examples across different fintech segments and how personalized fintech user rewards can influence the user journey:
Digital Banking User Journey
Making use of personalized fintech user rewards can transform the digital banking user journey and turn it from being a routine financial experience into an engaging business relationship. At every stage of user journey mapping, an individual can experience incentives and rewards that align with their needs and preferences to make the encounter feel less like a chore.
For example, customized fintech user rewards can help ease the friction of onboarding. When a new user receives a gift for joining the business; it can create an immediate sense of value. This act itself can reassure users that they made the right choice and incentivizes them to start actively using their account rather than letting it sit dormant.
Similarly, when a user experiences personalized rewards, it can nudge them toward beneficial behaviors. Reaching a specific milestone, such as a savings goal or a certain spend limit, can serve as an occasion to reward a user and reinforce positive habits. These rewards will not only encourage continued engagement but also increase the content of the platform, reducing the likelihood of users switching to competitors.
How can Giftsenda help? An international gifting platform, such as Giftsenda, can assist in streamlining journey-based reward programs. Integrating a CRM with the Giftsenda platform can give you access to the information needed for the rewards program without the need to go back and forth between applications, while integrating the platform with Zapier can assist you in automating workflows to save time and resources, like for example triggering a gift send when a user completes onboarding.
Cryptocurrency Trading Journey
Customizing the user journey in cryptocurrency can make a difference in ensuring the trader trades with confidence. The key is understanding what motivates each type of user and delivering incentives and rewards that feel like a natural extension of their journey. For instance, a new trader dipping their toes in the world of trading is different from a seasoned trader. Offering a small gift for an initial trade can attract new traders as they are more likely to trust a brand that acknowledges their engagement.
For more experienced traders, rewards should align with their existing habits and ambitions. VIP programs or tiered rewards can create a sense of exclusivity that keeps high-value traders locked in. Gamification is another powerful tool in customer reward personalization strategies. Leaderboards with prizes for top traders, milestone-based rewards for hitting certain trading volumes, or even NFTs as loyalty tokens can make the experience all the more compelling.
How can Giftsenda help? Personalizing a user journey is easy with the aid of a gifting platform. Gift collections, for example with luxury or high-end items, can give VIP or loyal users the freedom to choose a gift and can be customized to include a specific price range of gifts for a tiered reward program. The gift collection is address-free and can be delivered to over 200 countries worldwide with Giftsenda. Fintech companies can also create brandshops with Giftsenda that allows users to redeem points – collected from gamification – for customized gifts.
Investment App User Journey
Budgeting, saving and investing doesn’t exactly scream fun; but personalized fintech user rewards can make customers feel like they’re winning at money management. New investors can be incentivized to start their journey, while milestone-based rewards can be used to motivate and encourage users as they gain more confidence. For example, a gift can be sent to investors for reaching a specific investment milestone or for certain responsible money habits. Not only will this turn occasional dabblers into long-term investors and create loyalty, but it will also highlight your brand in a positive light for other investors and referrals.
How can Giftsenda help? A gifting platform can transform financial discipline by assisting in sending personalized gifts to customers. An email gift invite, with a customized message, will help users celebrate the milestones they achieve and easily deliver a gift by directing them to a landing page with items to choose from or a specific gift to redeem.
Final Thoughts
Each path of individual reward mapping is a mix of convenience, psychology and – let’s be honest – a few well-placed nudges from AI-driven personalization. With Giftsenda, a fintech company can easily and accurately personalize a user’s experience and anticipate their needs instead of a one-size-fits-all approach that feels generic and forgettable. After all, the right rewards coupled with the right rewards platform won’t just make users feel good in the moment but will create long-term loyalty by reinforcing behaviors that align with both their financial goals of the user and the app’s success.
