In this episode of the Gifting Game, we talk about why you should use a gifting platform to manage your gifting, especially when gifting at scale.
Key Takeaways:
- A gifting platform is a centralized online tool designed to streamline the selection, packaging, and delivery of corporate gifts, catering to various business and personal gifting needs with efficiency.
- It is particularly useful for sending gifts at scale to recipients in multiple locations, offering smart solutions that save time and effort compared to manual gift-giving processes.
- Key features include a centralized online catalog, multiple delivery methods (direct mail, email, or gift links), automated gifting workflows, and detailed campaign tracking.
- Integrations with other platforms, such as CRM or HRM systems, and flexible payment options enhance the user experience and simplify large-scale or international gifting processes.
- Personalization options, like adding logos, personal messages, or tailoring gifts to recipient preferences, add a unique touch, making gifting more impactful and meaningful.
Podcast Transcript
Hi there and thank you for taking the time to join us on “The Gifting Game”, the podcast where we discuss everything relating to corporate gifting and how you can use professional gratitude to propel your brand to newer heights.
In today’s episode we’ll be discussing the reasons why you might need to consider using a corporate gifting platform.
So, what is a gifting platform?
A gifting platform is an online tool that facilitates the selection, storage, packaging, and delivery of corporate gifts and customized promotional items to clients, customers, prospects, or employees. They cater to various needs and scenarios, ranging from personal celebrations to corporate gift-giving and can help sales, marketing, HR and other business teams accomplish their goals quicker and more efficiently through strategic gifting.
Now you may be wondering why you should use a corporate gifting platform if you can just send gifts manually? This is fine – if you are not sending at scale and all your recipients are in one location – but the moment you have many recipients in various locations who need different gifts….you really should consider a platform.
Using a gifting platform helps you do gifting in a smart and efficient way. The idea is to have a centralized online catalog that can be easily accessed – therefore streamlining gift selection and providing the user with various delivery methods based on the details that they have available.
You can send gifts using delivery details as direct mail, deliver gifts using an email or even share a gift link. There are also features such as automatically triggered gifts through workflows, detailed campaign tracking to measure your activities and much more.
Many gifting platforms also include integrations with other services or platforms to enhance the user experience. For instance, they might allow you to import contacts from your CRM, HRM and other systems like Zapier to simplify the process of transferring data without the hassle of having to toggle back and forth between applications.
Moreover, payment flexibility is another important feature, platforms often provide multiple payment methods to cater to different user preferences and make the checkout process smooth and convenient – even if you are sending gifts internationally.
Personalization is a useful and critical feature of a gifting platform.
You should keep an eye out for options to customize gifts with personal messages, logos, or even recipient-specific preferences, adding a touch of uniqueness to each gift.
There are lots more features that make a gifting platform attractive but for now, that’s where we leave you. Remember, while success is the result of hard work; the journey doesn’t always have to be difficult. You can achieve more when you make the right choices. So, work smart, not hard.
Join us next time as we give you more handy hints on how to leverage corporate gifting in your own business. Until then – bye for now and remember, always be gifting.
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