According to a recent survey by Coresight Research, which polled 300 buyers of corporate gifts in the United States, there has been an uptick in the frequency of corporate gifting due to a variety of factors, including the shift to remote and hybrid work, ongoing recognition of employees, customers, and partners throughout the year, and increased support for diversity, equity, and inclusion initiatives. Based on these findings, the market is projected to expand from $258 billion in 2022 to $312 billion in 2025, representing a 6.5% compound annual growth rate over the next three years.
As relationship management continues to gain importance as a crucial aspect of operating a people-oriented business, it is increasingly vital for companies to implement strategies that empower them to do so effectively, locally and internationally. Therefore, utilizing the best gifting platforms can be an excellent way for businesses to enhance their relationship management efforts and build stronger connections with their stakeholders.
Businesses can adopt gifting tactics to:
- Nurture their loyal clients and employees
- Better position themselves as the preferred providers of services by prospects
- Create reward-driven environments for partners and employees
- Strengthen commercial ties with other businesses for which they’re listed as vendors
- Create seamless lead-conversion processes that are less sales-driven and more interaction-centered
When gift campaigns are launched using reputable corporate gifting platforms with a truly international reach and integrated features, gifting can help businesses achieve the above-listed goals and more with minimal effort.
So how do you know which platform is the one for you? In this blog, we look into ten corporate gifting platforms that continue to deliver well-tailored services and assist in eliminating the cumbersome labor that comes with manual gifting. Let’s delve into it.
What Is A Corporate Gifting Platform?
Corporate gifting can be complex and time-consuming, requiring careful planning, budgeting, and logistics management. A corporate gifting platform helps companies overcome these challenges by providing a streamlined and user-friendly interface for managing gift-giving programs. Users can generally choose, personalize and send gifts using the online interface, after which the platform will deliver and handle the gift.
The typical features of a corporate gifting platform may include the following:
- A curated selection of gift options: A platform may offer a wide range of gift options, including popular items such as gourmet food, wine, gadgets, clothing, and personalized items. The platform may also offer expert recommendations based on the occasion, the recipient’s preferences, or the company’s budget.
- Customization options: A gifting platform may allow businesses to customize gifts with personalized messages, branding, or packaging. This can help companies convey their brand values and strengthen their relationships with recipients.
- Budget management tools: A platform may provide tools that enable companies to set spending limits, track expenses, and allocate funds to different departments or teams. This can help companies optimize their gifting budget and ensure that gifts are delivered on time and within budget.
- Delivery management tools: A gifting platform may provide tools that help businesses manage logistics and ensure timely gifts delivery. This can include features such as tracking and notifications, address verification, and delivery options.
- Reporting and analytics features: A platform may provide reporting and analytics features that allow businesses to track the performance of their gift-giving programs and measure recipient satisfaction. This can help companies identify areas for improvement and optimize their gifting strategy.
What Are The Different Types Of Corporate Gifting Platforms?
Businesses can choose from several different corporate gifting platforms, depending on their specific needs and preferences. Here are some of the most common types of corporate gifting platforms:
- E-commerce platforms: E-commerce platforms are online marketplaces that offer a wide range of gift options that can be purchased and shipped directly to recipients. They often do not offer address collection and automated gifting features. Sending in bulk might also prove to be more difficult.
- Custom gift platforms: Custom gift platforms specialize in creating unique, personalized gifts tailored to the recipient’s preferences or the occasion. These platforms may offer various customization options, such as engraving, embroidery, or branded packaging.
- SWAG Platforms: SWAG (Stuff We All Get) gifting platforms are online services that enable companies to create and distribute branded merchandise to their employees, clients, or customers. These platforms offer a variety of customizable items, such as clothing, bags, accessories, tech gadgets, and office supplies, which can be personalized with the company logo or other custom designs.
- Gifting automation platforms: Gifting automation platforms use artificial intelligence or automation to streamline the gift-giving process. These platforms may offer features such as personalized gift recommendations, automated gifting tools, delivery management, and reporting and analytics tools.
Our List Of Top Gifting Platforms for 2023
Overall, the choice of a corporate gifting platform will depend on the specific needs and objectives of the business, as well as the budget and resources available. Companies need to research and compare different platforms to find the one that best meets their needs. Businesses looking to incorporate corporate gifting into their sales funnel or improve their marketing and employee retention efforts can consider these gifting platforms:
Giftsenda
Best Value with Free & Reasonably Priced Plans, & Large Gift Catalog
Headed by a team that boasts over two decades of international gifting experience, Giftsenda offers a genuinely international gifting service that enables businesses to nurture their relationships with clients, prospects, and staff in over 200 countries globally.
With a wide variety of gift types, including eGifts, tech gifts, physical gifts, experience gifts, SWAG, and so much more, you can ensure that the gift you send makes a lasting impression. There are up to 10 000 items in our Gift Catalog – something for everyone. The platform also offers automated gifting tools that allow recipients to choose their gifts from gift collections based on price or theme. Don’t have delivery details? Use the address collection feature.
We offer integrations with well-known CRMs such as HubSpot and Salesforce, allowing you to send gifts seamlessly from within your CRM. Giftsenda is a one-stop avenue for all corporate gifting needs, regardless of scale.
Giftsenda’s platform is complemented by the expertise of its experienced team, who oversee the entire gifting process from start to finish. You will also have access to 24 hour customer support. With a dedicated and diverse team working around the clock, Giftsenda aims to provide a seamless and flawless gifting experience for both senders and recipients, regardless of location. Giftsenda options various gifting solutions, from once-off gifting projects to a platform subscription for regular gifters.
Gift Baskets Overseas
eCommerce Platform – Best at Snacks & Gourmet Gifts
Gift Baskets Overseas is an eCommerce platform that specializes in high quality global gift delivery for companies and consumers. By maintaining its presence in each region it serves, Gift Baskets Overseas has become renowned globally for its ability to provide online ordering convenience, multilingual customer service, and dedication to providing secure payment options.
SwagUp
Best Platform for Custom Swag
SwagUp is an all-encompassing and well-integrated corporate gifting platform that offers high-quality branded items across various use cases. Boasting the title of an API-first platform to create, automate and distribute superior quality branded swag, SwagUp continues to thrive in the field while disrupting the industry with end-to-end swag supply, eliminating lengthy processes and making the general corporate gifting process a seamless one.
Tinggly
Best for Experience Gifts
Are you looking to offer your recipients the gift of experience? Then Tinggly is a great option. When the focus is less on material gifts and more on unforgettable experiences that, more often than not, are listed high up our bucket lists, Tinggly offers hand-picked and personality-centered experiences that leave lasting impressions. From bungee jumping excursions to intimate spa getaways, Tinggly can curate and deliver exceptional experiences that decision-makers, deserving staff, and high-value clients will never forget.
Loop & Tie
Best Green Conscious Platform
Loop and Tie sends curated gift collections to recipients, allowing them to choose their gift from the collection of items. Loop and Tie has an internal green agenda and seeks to offer transformative goods and services that work with the earth and not against it. So, if you’re a ‘green conscious’ business that aims to have this shine through when curating your corporate gifting platforms, then Loop & Tie is your one-stop shop. You’ll make a positive carbon impact for every gift shipped through their land restoration and regenerative agriculture initiative. A plus for your clients and the environment!
Reachdesk
Gifting Platform Focussed on Revenue Success
Reachdesk is a comprehensive sales engagement platform designed to help businesses boost their engagement with prospects and customers through personalized gifting and direct mail campaigns. The platform offers various tools and features that enable companies to create and send unique and memorable gifts to their target audience.
With Reachdesk, businesses can customize gifts, messages, and packaging to suit their specific branding and marketing objectives. This customisation level can help companies stand out from their competitors, increase response rates, and build stronger customer relationships.
Snappy
Fun Personal Experiences
Snappy is a platform that helps businesses improve employee engagement and customer satisfaction through personalized gifting. The platform enables companies to send gifts to employees, customers, or other stakeholders, which can help boost morale, retention rates, and overall satisfaction.
Snappy offers various gift options, including egift cards, physical gifts, and virtual experiences. These gifts can be customized and personalized to suit the recipient’s preferences or the occasion and sent directly to their email or physical address.
Alyce
Best at Personalized Gifts Using AI
With Alyce, businesses can create personalized gifting campaigns to engage with prospects and customers at every sales cycle stage. The platform uses artificial intelligence and machine learning algorithms to analyze recipient data, including social media activity, to identify their interests and preferences.
Sendoso
Best Platform for US-Based Warehousing
Sendoso is a platform that helps businesses engage with customers and prospects by sending personalized gifts, handwritten notes, and other physical items. The platform offers a variety of tools and features that enable businesses to create and manage their gifting campaigns, streamline their logistics, and measure the impact of their efforts. With Sendoso, businesses can send many physical items to their customers and prospects, including gift cards, swag, food and beverages, and more.
Conclusion
When adding gifting to your sales and marketing pipelines, the gift item is not the highlight of the experience, but your gesture is. It is in human nature to be moved by gift offers. Similarly, it is the nature of the business to capitalize on the effects gifts have on recipients to forge lucrative relationships. Using a corporate gifting platform, you can save time by automating various aspects of gifting and enjoy the benefits of a gift-first approach.
Ready to get started with corporate gifting on a global scale? Book a 30-minute demo with one of our Gift Campaign Managers to see how our gifting platform works and to get access to a free trial.
