Discover how Giftsenda can help you make your holiday gifting unforgettable with these 7 holiday email campaigns to try. Templates included.
The holiday season is upon us, and as businesses, we often find ourselves at a crossroads. How do we stand out in the sea of holiday emails, promotions, and advertisements? How can we connect with our customers and partners in a way that truly resonates, leaving a lasting impression of warmth and appreciation?
In this blog, we’ll unravel the secrets of crafting unique and meaningful holiday gifting campaigns that defy the clichés of generic marketing. We’ll explore creative approaches for different occasions, from winter holidays to Easter, and reveal email templates that infuse a touch of sophistication, fun, and, above all, authenticity into your holiday outreach.
Join us as we unwrap the magic of thoughtful gifting campaigns and discover how to make your brand shine in the festive season while making your recipients feel truly special.
Winter Holiday Campaign (Seasonal)
During the winter holiday, the atmosphere is filled with warmth, togetherness, and the anticipation of festivities. This is a time when people seek meaningful connections and look for gifts that reflect their care and appreciation for others.
Traditional, mass-marketed emails often get lost in crowded inboxes, leaving recipients feeling overwhelmed. Instead, businesses can leverage the cozy ambiance of the season by sending personalized and warm-hearted messages that truly resonate with their audience.
By focusing on features and benefits, offering exclusive discounts, and creating a sense of urgency through well-crafted CTAs, brands can stand out and make their recipients feel special. It’s about making the recipient feel like they’re receiving a thoughtful gift rather than just another generic email.
Email Template :
Subject: [Name], It’s Time to Reconnect!
Hello [Name],
With the holiday season upon us, it’s the perfect time to share some warmth and cheer. Our gift to you is a token of appreciation for being part of our journey. If this gift doesn’t fit your needs, feel free to exchange it for something more suitable for your holiday plans.
As we approach the winter months, have you considered how to address [the problem you solve]? We’d love to catch up and explore how we can assist you this holiday season.
Let’s reconnect and make this holiday season special!
Best regards,
[Your Name]
Thanksgiving
Thanksgiving is a special occasion that gives businesses a golden opportunity to convey their heartfelt gratitude to their cherished customers. Yet, a generic “Happy Thanksgiving” message can often fall flat, appearing insincere and lacking the personal touch that truly captures the essence of the holiday.
In this season of thankfulness, brands can go beyond mere surface-level appreciation. It’s an opportunity to connect with customers on a deeper level, expressing genuine gratitude for the shared journey throughout the year.
Rather than settling for a standard greeting, consider crafting a campaign that resonates with the authentic spirit of Thanksgiving. Express your heartfelt thanks for the trust and loyalty your customers have shown. Invite them to join you in a collective act of kindness by paying it forward, or extend an exclusive invitation to partake in your Black Friday or Cyber Monday offerings.
Email Template:
Subject: We’re Thankful for You!
Hi [Name],
In a year that’s been full of twists and turns, we’re deeply grateful for your trust and collaboration. Your support means the world to us. As a token of our appreciation, we invite you to pay this gift forward to a cause that holds a special place in your heart.
We look forward to continuing our journey together!
P.S. Don’t miss our Black Friday and Cyber Monday sale – details here!
Best regards,
[Your name]
Christmas
Christmas is a season of magic, generosity, and connection. While many companies may default to the standard Santa Claus imagery or clichéd holiday greetings, brands can set themselves apart by focusing on the deeper message of the season.
By offering limited-edition, festive items or exclusive discounts, brands can align themselves with the spirit of giving and create a sense of anticipation among their audience
Encouraging recipients to share the gift or exchange it for something they truly desire fosters a sense of personalization and thoughtfulness.
Email Template:
Subject: Your Exclusive Holiday Gift Is Here!
Hi [Name],
Warm holiday greetings from [company]! We’re thrilled to share something special with you this Christmas.This year, we’ve curated a limited-edition holiday item that you won’t find anywhere else. We hope you enjoy this festive gift. Feel free to keep it or share the holiday spirit by exchanging it for another item from our workshop.
Wishing you a joyful holiday season!
Best regards,
[Your name]
New Year’s
New Year’s is a time when the world collectively embraces fresh starts and sets ambitious resolutions. For businesses, it represents a remarkable opportunity to engage with their clients on a profound level.
It’s not just about marking the calendar; it’s about marking the beginning of a promising journey. To fully capitalize on the New Year’s ambiance, brands can do more than merely wish their clients well. They can strategically unveil hints of exciting things to come, teasing upcoming product launches that spark curiosity and anticipation. Simultaneously, summarizing the achievements and milestones of the past year showcases a brand’s growth and evolution, reinforcing trust and loyalty.
However, the magic lies in going that extra mile. By offering special gifts or granting exclusive access to insightful webinars, businesses create a sense of partnership and shared excitement, making clients feel like active participants in the promising voyage the brand is embarking on in the year ahead.
Email Template:
Subject: New Year? Here’s a gift!
Happy New Year! We’re excited to help you make the most of it. We have a huge product launch happening in two weeks. We have a special gift waiting for you when you attend our 2023 product roadmap webinar to ring in the new year. Click here to save your spot and claim your gift.
P.S. Until January 21, you can lock in last year’s lower rates before new pricing takes effect.
Sincerely,
[name]
Easter
Easter is a season of renewal and growth. It’s a fantastic time for businesses to engage their audience and encourage them to take action. Rather than relying on standard Easter bunny imagery, brands can tap into the sentiment of rejuvenation.
By offering discounts or promotions that excite subscribers, brands can inspire them to take that leap and make a purchase they’ve been contemplating. The email can convey empathy for those who may be celebrating Easter differently, creating a sense of connection and understanding.
Email Template:
Subject: Hop into Easter with Special Savings!
Hi [Name],
We’re thrilled to help you make the most of this Easter season! Enjoy a free [gift] along with a generous 25% discount on your purchase. To seize this offer, explore our [discount offer] today.
Happy Easter and happy shopping!
Sincerely,
[name]
Christmas in July
Christmas in July is a unique opportunity for businesses to stand out. While some brands might overlook this holiday, creative and engaging campaigns can make a lasting impression. However, overdoing it with extravagant campaigns may not be necessary. By sending a surprise gift or exclusive offer, brands can capture the essence of the holiday without overwhelming their subscribers. It’s about creating a sense of fun and anticipation, making recipients feel like they’re receiving a special treat.
Email Template:
Subject: Christmas Is Just Around the Corner
Hello [Name],
It’s only July, but we wanted to get you in the holiday spirit early. So we’re sending our best fans and friends a special gift to unwrap. [And you don’t need to find the scissors, either!] This year, we’ve chosen you! We hope you enjoy it.
If you love it, keep it. Otherwise, you can spread holiday cheer by donating to a cause you care about or exchanging it for another item from [Brand]’s workshop.
Claim your gift here.
Sincerely,
[name]
Summer Giveaway Campaign
Summer is when people are embracing the sunshine, planning vacations, and seeking opportunities for relaxation and fun. It’s the season of beach days, picnics in the park, and long, balmy evenings spent with friends and family. As a business or brand, it’s your chance to tap into this vibrant and carefree energy to connect with your audience in a memorable way.
A well-timed summer gifting campaign is like a refreshing splash of cold water on a hot day—it grabs people’s attention and leaves them with a sense of excitement and anticipation. However, the key to success lies in keeping the campaign light, engaging, and perfectly aligned with the spirit of the season.
Imagine your audience receiving an email that doesn’t just promote your products or services but also offers them a chance to participate in a fun summer giveaway. It’s an invitation to join in the summer festivities, creating a sense of camaraderie between your brand and your customers.
So, here’s a template for a summer giveaway campaign that embodies the essence of summer, making your audience eager to dive right in:
Email Template:
Subject: Enter [Brand]’s Summer Giveaway
Hey [Name]!
We are so happy to welcome you to the community.
We’ve launched a Summer Giveaway in which one lucky winner will receive a $500 gift card. Plus, other exciting prizes are up for grabs, including a [Brand] summer survival swag box and ten $25 Amazon gift cards.
Visit [link] to enter today!
Sincerely,
[name]
Conclusion
As the final ornaments are hung and the holiday lights twinkle, this blog has inspired you to approach your holiday gifting campaigns with a fresh perspective. The heart of the season lies in creating connections, spreading warmth, and sharing joy.
By stepping away from generic approaches and embracing the unique ambiance of each holiday, you have the power to captivate your audience and make your brand unforgettable. Remember, it’s not just about sending emails; it’s about creating moments that resonate.
At Giftsenda, we’re here to help you make every message count. Whether you’re nurturing client relationships, expressing gratitude, or simply spreading holiday cheer, let your campaigns reflect the warmth and thoughtfulness that define your brand.
